Passionate about turning ideas into memorable and meaningful user experiences

Angie Lim

With over a decade of experience as an Art Director, I have developed my expertise in Branding, Advertising, and Experience Design, creating meaningful experiences that connect brands with users. I excel in thoughtful problem-solving, good judgment, and collaborative design, always learning from clients to enhance outcomes. I lead dynamic teams, manage complex projects, and specialise in user research, persona creation, and crafting engaging user journeys using tools like Figma and Adobe Creative Suite.

I am eager to transition into a UX Designer role, leveraging my extensive background to create exceptional user experiences. My redesign of the Choice Furniture website optimised information architecture and improved the user interface, significantly boosting engagement and retention. Similarly, my contributions to redesigning the Singapore Mobile@HDB App involved leading user research and usability testing, demonstrating my ability to innovate and enhance user experiences through user-centric design.

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